Accelerate Your Software Business Growth - Fractional CMO Services
Scalable Marketing Strategies for Start-Up to Enterprise-Level Growth
Empowering
Tech Founders with
a Scalable Lead Generation System
You Own
You can hire a lead gen agency and rely on them for your growth, or you can own your own custom built marketing machine to attract your ideal customers, generating qualified leads day after day.
It's all about getting senior-level marketing firepower in a flexible, cost-effective way.
What we're offering at Blaze CMO is essentially like having a top-tier marketing expert join your team, but without the hefty price tag of a full-time executive.
Think of it as renting a seasoned marketer's brain and execution skills for just the time you need who can strategize and execute, bringing a wealth of experience to turbocharge your marketing efforts.
It doesn't end at lead generation. It's an extension of your team.
The Right Choice for Busy Entrepreneurs
When you hire a Fractional CMO from Blaze, your time commitment is limited to one weekly meeting, of typically 60 minutes.
We act as part of your team, taking ownership of the mission aligned with your business goals and focusing on delivering results, fast.
C-Level Expertise at the Price of a Junior Marketer
Hiring a junior marketer could run you upwards of $50,000 a year, plus the time and resources spent on training them.
With Blaze CMO, you're getting an experienced professional who hits the ground running from day one. You're getting top-level expertise at a fraction of the cost, making it a smart, cost-effective choice for your business. Our actions aim at bringing you a fast ROI.
Your Product's Uniqueness is its Strength, Not a Limitation
Blaze CMO thrives in carving out market spaces for specialized Software solutions.
From airport management software to robotics for prosthetics, we've mastered the art of marketing even the most niche products. Your specialized solution deserves a tailored marketing strategy that understands and leverages its uniqueness.

We helped B4 Trust increase their ARR by 197% by identifying their Ideal Customer Profile, and aligning their marketing message and website to resonate with their ICP.
We then executed an awareness campaign followed by an outreach campaign, resulting in better conversion rates and an increase in their ARR.
197%
Annual Recurring
Revenue
94%
Web Traffic
475%
Conversion Rate
Areas
of Expertise
Software Marketing Strategies
Video Marketing
Brand Development and Positioning
Communication and Messaging
Digital Marketing
Go-to-Market Strategy
Paid Advertising
Sales Enablement

Proven Software Marketing Leadership
Leading Blaze CMO’s Software division is Ben Desjardins, a marketing maven with a track record that speaks volumes. His experience includes successful pitches at the United Nations, partnerships with Fortune 500 companies, and significant projects with government entities across North America and Europe. Ben’s leadership goes beyond his resume; it’s rooted in a deep understanding of the Software development journey and a history of tangible successes. With Blaze CMO, you’re accessing Ben’s wealth of Software marketing expertise.
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As a software company founder myself, I brought my software in front of our #1 dream client, the United Nations, before a successful exit. I’ve started other companies since and coached dozens of startups, all of which became highly profitable within the first year. Today, I’m doing the same for BlazeCMO clients as a Fractional CMO, and I can do it for you too.”
Is Your Business Ready to Attract a Constant Flow of Ideal Customers?
Meet an expert from BlazeCMO for a non-salesy, 20-minute exploration session. It’s your opportunity to share your vision and challenges, while we assess if there’s a fit. No strings, no pitches – just a straightforward conversation about potential.
At Blaze CMO, we’re about creating a system to generate a constant stream of qualified leads and opportunities for your business. Imagine a future where your marketing efforts are not just seen but felt, driving growth and securing your market position.
The Blaze CMO 5A Method
1. Acknowledge
Establishing a mutual understanding and sharing key information.
2. Analyze
Examining your tech setup, analytics, past efforts, customer profiles, and messaging to optimize conversions.
3. Activate
Launching campaigns on suitable channels, refining strategies as needed to achieve results.
4. Amplify
Scaling successful formulas to boost business growth.
5. Augment
Continuously generating leads and exploring additional growth strategies.
The 5A method is a general guideline, our Fractional CMOs typically drive a secondary and a tertiary objectives during each stage. For example, improve the website’s loading speed, implement a content marketing strategy, social media posts, etc.
What Founders Are Saying About Blaze CMO

"Blaze CMO was a game-changer for our startup. Within the first month, we saw a significant uptick in our lead generation, and their strategic insights were spot on. It’s rare to find a team that combines such deep strategic acumen with the ability to execute at lightning speed. Blaze CMO is that rare find."
- Alex Rivera, Co-Founder & CEO, TechFlow Solutions

"I was skeptical at first, given our past experiences with marketing firms, but Blaze CMO proved me wrong. Their hands-on approach and deep understanding of the SaaS space helped us refine our messaging and significantly improve our market positioning. They’re not just consultants; they’re an integral part of our team now."
- Steven Blake, Founder, DataNest Analytics

"Our niche product presented unique marketing challenges that previous agencies couldn’t tackle. Blaze CMO’s team dove in with an enthusiasm to understand our market and delivered a customized strategy that has not only increased our visibility but also our sales. Their expertise, especially in niche markets, is unparalleled."
- Michael O’Connor, CEO, HealthTech Innovations
FAQ
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ELI5 (explain like I’m 5) what you’re offering.Here’s the elevator pitch. It's all about getting senior-level marketing firepower in a flexible, cost-effective way. What we're offering at Blaze CMO is essentially like having a top-tier marketing expert join your team, but without the hefty price tag of a full-time executive. Think of it as renting a seasoned marketer's brain and execution skills for just the time you need—like having a part-time marketing maestro who can strategize and execute, bringing a wealth of experience to turbocharge your marketing efforts.
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I think it's too expensive.It's important to weigh the value you're getting against the cost. Consider this: hiring a junior marketer could run you upwards of $50,000 a year, plus the time and resources spent on training them. With Blaze CMO, you're not just saving on those expenses; you're getting an experienced professional who hits the ground running from day one. It's an investment in accelerating your growth with expert strategy and execution, which can pay off significantly in increased sales and market presence. Essentially, you're getting top-level expertise at a fraction of the cost, making it a smart, cost-effective choice for your business. Oh, and don’t forget to ask us about the Quick Cash Campaign if you’re interested in a fast ROI.
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I don’t see the difference between you & the agency I currently work with.With us, you're not just another client on a roster; you get a dedicated Fractional CMO who acts as part of your team, deeply understanding your business and tailoring strategies specifically for you. The key difference between Blaze CMO and a typical agency lies in the personalized, integrated approach we take. Unlike agencies that can be more hands-off and generic with a cookie cutter approach, your Blaze CMO is hands-on, focusing on both strategy and execution, ensuring that every action aligns with your business goals. Plus, we emphasize transparency, control, and flexibility, allowing you to pivot as needed without the typical constraints and overhead of agency contracts. It's like having an in-house marketing leader at a fraction of the cost and commitment.
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Now is not the right time.Timing is crucial, and it's understandable to want to ensure it's just right. However, in the fast-paced world of business, waiting for the "perfect" time can often mean missed opportunities. With Blaze CMO's flexible and tailored approach, we make it easier to start without a massive commitment, allowing you to scale and adapt as your business needs evolve. Our goal is to make significant, measurable impacts quickly, giving you the chance to see progress and value from the get-go. So, while it may feel like now isn't the right time, it could be the ideal moment to inject new energy and expertise into your marketing efforts, setting you up for better times ahead with stronger, more effective strategies.
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I don’t think I need this.It's like having a secret weapon that ensures your marketing isn't just good but exceptional. It's valid to question the need for a new service, especially when you've got a system that seems to work. However, even successful businesses can benefit from a fresh perspective and expert insights, particularly in marketing. A Fractional CMO from Blaze CMO isn't just about doing what you're already doing but better; it's about uncovering new opportunities, optimizing strategies, and achieving efficiencies you might not have realized were possible. Even if you feel confident in your current setup, a no-obligation discussion could reveal possibilities you hadn't considered, with no risk to you.
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I tried another agency before and didn’t get results.We understand the hesitation that comes from past disappointments. But where others saw a nail and brought a hammer, Blaze CMO brings the entire toolbox. Our 360-degree approach means we’re equipped to pivot, adapt, and find the right tools for your unique marketing needs. With our team, your past experiences become stepping stones to future successes.
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My product serves a too specific niche.Your product's uniqueness is its strength, not a limitation. Blaze CMO thrives in carving out market spaces for specialized SaaS solutions. From airport management software to robotics for prosthetics, we've mastered the art of marketing even the most niche products. Your specialized solution deserves a tailored marketing strategy that understands and leverages its uniqueness.
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I’m too busy to start a new business relationship.This is precisely why you need us. When you hire a Fractional CMO from Blaze, your time commitment is limited to one weekly meeting, of typically 60 minutes. We act as part of your team, taking ownership of the mission aligned with your business goals and focusing on delivering results, fast. During the weekly meeting, we’ll review the past week’s activities and discuss upcoming actions for the next week. No phone calls or emails in between. As senior marketers with an entrepreneurial mindset, we’re in a position to call the shots to steer your marketing efforts to stay aligned with your vision.
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What if you don’t deliver?We will deliver. But if for any reason you’re unhappy with the results - and we’re unable to make things right - you can walk away without any penalty. You’ll still own everything we’ve put in place for you. At Blaze CMO, we’re all about transparency. You’ll have access to real-time reports and can monitor everything we do for you. With our Love it or leave it policy, you’re not trapped in a long-term contract. We’ll do everything in our (super)powers to bring you success - and that’s the only way for us to keep you as a client.
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Can I try your services for a month?Yes you can. No strings attached. We’ll deploy our best efforts to bring you a ROI within the first month. And that’s no small feat. With that in mind, finding the right strategy that works for you may take up to three months. There’s a science to it, but it’s also an art. Trial and errors, fine tuning based on previous actions. For this reason, yes you can decide to sign up for just a month and see how it goes - and we may be able to hit a homerun in the first weeks - or we may cover the bases in the first month and hit it out of the park on month 2. Or 3. One way or the other, if you choose to end our collaboration, you’ll have a structured marketing and clarity in the actions we posed - and will be well on your way for a homerun.
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Can you give an example of what you’ll do for my business.We’ll attract your ideal customers. That’s the goal. How to achieve that is the question. That’s where marketing experience comes to play. Unlike other marketing agencies, we (usually) won’t start outreach right away. We’ll first take a minute to understand your offering, look at your messaging, online presence, technology stack and past successes. We’ll fix any kink that could generate friction, and implement analytics mechanisms that are missing. We measure everything we do. We’ll then craft a funnel that resonates with your golden prospect list, including a landing page that efficiently delivers your message. We’ll create ads for the platforms most likely used by your ICP. This will generate awareness to warm them up to your brand. Then we’ll kindly invite them (think of the “This is Sparta kick” kind of invite) to your sales funnel, engaging them with a highly personalized, cross platform outreach campaign. At this point, they’ll notice your brand everywhere. You’ll appear as an industry leader to them - and only to them - because of our sniper approach. Your advertising dollar will be spent on them, not on their neighbor. The leads you’ll get will be highly targeted. When they knock on your door, they’ll already be sold on your product or solution. Highly qualified MQLs. This sums up how we typically get the ball rolling. Once you’re getting a steady flow of qualified leads, we look into fine tuning and amplifying, then explore new ways of growing your business.
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What’s discussed during the first call?Our first call is a discovery call, not a sales pitch. We’ll ask questions to understand your business and current challenges, your goals, your current structure, your ideal customer profile (ICP). You’ll most likely want to understand how it’s like to work with a Fractional CMO, and we’ll be happy to answer any questions you may have. At the end of this call we’ll have a clear idea if we’re a good fit for your business.
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Do I need to sign up for several months?Absolutely not. We won’t lock you in a contract. Our policy is “Love it or Leave it”, and this is how we always make sure you’re getting incredible value for your investment. If for any reason you’re unhappy with our work, we can shake hands and part ways, no hard feelings.
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When do I receive the first invoice?We start working with you as soon as we receive your payment, which is due upon signature. We accept all major credit cards via Stripe and wire transfers.
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How is pricing structured for your Fractional CMO services?Our fee schedule is on a per month basis. Your Fractional CMO will dedicate the equivalent of one day per week on your Marketing. They will manage their time throughout the week, depending on priorities and the tasks at hand. Your only commitment is the weekly 1-hour meeting with them to review past activities and agree on the upcoming ones. The monthly fee does not include your ad spend and any subscriptions you might need. We do not take a percentage of your ad spend, and we’re not affiliated with any third party. This is how we can stay unbiased and always recommend what’s best for your business.
Warning! We might not be a good fit.
Working with a Fractional CMO is not always the right solution for every business.
The main deciding factor is Internal Marketing Leadership. If you currently have a Marketing Director on staff, we’re probably not the right fit.
The other, more obvious factor is your budget. Our Fractional CMO services bring a fast ROI and won’t break the bank, but they’re not free. They’re Senior Marketers bringing at least 15 years experience, and will work part time with you.
As a rule of thumb, if you're currently not allocating 5-10k on your overall marketing per month (ads, tradeshows, swag, etc.), we're probably not a good fit.
Schedule a call with us to find out if we can work together.
Book Your
Free Discovery Session Today
Take the first step towards unparalleled success for your software business. Secure your spot for a free session with Ben and uncover the potential for a partnership that could redefine your marketing landscape. Are you prepared to leverage proven leadership and a tailored, done-for-you marketing strategy with Blaze CMO?
With Blaze CMO, it’s not just about growth; it’s about setting new benchmarks in the Software industry. Join us, and let’s achieve the extraordinary together.