Accelerate Your Software Business Growth - Fractional CMO Services
Scalable Marketing Strategies for Start-Up to Enterprise-Level Growth
Empowering
Tech Founders with
a Scalable Lead Generation System
You Own
You can hire a lead gen agency and rely on them for your growth, or you can own your own custom built marketing machine to attract your ideal customers, generating qualified leads day after day.
It's all about getting senior-level marketing firepower in a flexible, cost-effective way.
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What we're offering at Blaze CMO is essentially like having a top-tier marketing expert join your team, but without the hefty price tag of a full-time executive.
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Think of it as renting a seasoned marketer's brain and execution skills for just the time you need who can strategize and execute, bringing a wealth of experience to turbocharge your marketing efforts.
It doesn't end at lead generation. It's an extension of your team.
The Right Choice for Busy Entrepreneurs
When you hire a Fractional CMO from Blaze, your time commitment is limited to one weekly meeting, of typically 60 minutes.
We act as part of your team, taking ownership of the mission aligned with your business goals and focusing on delivering results, fast.
C-Level Expertise at the Price of a Junior Marketer
Hiring a junior marketer could run you upwards of $50,000 a year, plus the time and resources spent on training them.
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With Blaze CMO, you're getting an experienced professional who hits the ground running from day one. You're getting top-level expertise at a fraction of the cost, making it a smart, cost-effective choice for your business. Our actions aim at bringing you a fast ROI.
Your Product's Uniqueness is its Strength, Not a Limitation
Blaze CMO thrives in carving out market spaces for specialized Software solutions.
From airport management software to robotics for prosthetics, we've mastered the art of marketing even the most niche products. Your specialized solution deserves a tailored marketing strategy that understands and leverages its uniqueness.
We helped B4 Trust increase their ARR by 197% by identifying their Ideal Customer Profile, and aligning their marketing message and website to resonate with their ICP.
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We then executed an awareness campaign followed by an outreach campaign, resulting in better conversion rates and an increase in their ARR.
197%
Annual Recurring
Revenue
94%
Web Traffic
475%
Conversion Rate
Areas
of Expertise
Software Marketing Strategies
Video Marketing
Brand Development and Positioning
Communication and Messaging
Digital Marketing
​Go-to-Market Strategy
Paid Advertising
Sales Enablement
Proven Software Marketing Leadership
Leading Blaze CMO’s Software division is Ben Desjardins, a marketing maven with a track record that speaks volumes. His experience includes successful pitches at the United Nations, partnerships with Fortune 500 companies, and significant projects with government entities across North America and Europe. Ben’s leadership goes beyond his resume; it’s rooted in a deep understanding of the Software development journey and a history of tangible successes. With Blaze CMO, you’re accessing Ben’s wealth of Software marketing expertise.
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As a software company founder myself, I brought my software in front of our #1 dream client, the United Nations, before a successful exit. I’ve started other companies since and coached dozens of startups, all of which became highly profitable within the first year. Today, I’m doing the same for BlazeCMO clients as a Fractional CMO, and I can do it for you too.”
Is Your Business Ready to Attract a Constant Flow of Ideal Customers?
Meet Ben Desjardins for a non-salesy, 20-minute exploration session. It’s your opportunity to share your vision and challenges, while we assess if there’s a fit. No strings, no pitches – just a straightforward conversation about potential.
At Blaze CMO, we’re about creating a system to generate a constant stream of qualified leads and opportunities for your business. Imagine a future where your marketing efforts are not just seen but felt, driving growth and securing your market position.
The Blaze CMO 5A Method
1. Acknowledge
Establishing a mutual understanding and sharing key information.
2. Analyze
Examining your tech setup, analytics, past efforts, customer profiles, and messaging to optimize conversions.
3. Activate
Launching campaigns on suitable channels, refining strategies as needed to achieve results.
4. Amplify
Scaling successful formulas to boost business growth.
5. Augment
Continuously generating leads and exploring additional growth strategies.
The 5A method is a general guideline, our Fractional CMOs typically drive a secondary and a tertiary objectives during each stage. For example, improve the website’s loading speed, implement a content marketing strategy, social media posts, etc.
What Founders Are Saying About Blaze CMO
"Blaze CMO was a game-changer for our startup. Within the first month, we saw a significant uptick in our lead generation, and their strategic insights were spot on. It’s rare to find a team that combines such deep strategic acumen with the ability to execute at lightning speed. Blaze CMO is that rare find."
- Alex Rivera, Co-Founder & CEO, TechFlow Solutions
"I was skeptical at first, given our past experiences with marketing firms, but Blaze CMO proved me wrong. Their hands-on approach and deep understanding of the SaaS space helped us refine our messaging and significantly improve our market positioning. They’re not just consultants; they’re an integral part of our team now."
- Steven Blake, Founder, DataNest Analytics
"Our niche product presented unique marketing challenges that previous agencies couldn’t tackle. Blaze CMO’s team dove in with an enthusiasm to understand our market and delivered a customized strategy that has not only increased our visibility but also our sales. Their expertise, especially in niche markets, is unparalleled."
- Michael O’Connor, CEO, HealthTech Innovations
FAQ
Warning! We might not be a good fit.
Working with a Fractional CMO is not always the right solution for every business.
The main deciding factor is Internal Marketing Leadership. If you currently have a Marketing Director on staff, we’re probably not the right fit.
The other, more obvious factor is your budget. Our Fractional CMO services bring a fast ROI and won’t break the bank, but they’re not free. They’re Senior Marketers bringing at least 15 years experience, and will work part time with you.
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As a rule of thumb, if you're currently not allocating 5-10k on your overall marketing per month (ads, tradeshows, swag, etc.), we're probably not a good fit.
Schedule a call with us to find out if we can work together.
Book Your
Free Discovery Session Today
Take the first step towards unparalleled success for your software business. Secure your spot for a free session with Ben and uncover the potential for a partnership that could redefine your marketing landscape. Are you prepared to leverage proven leadership and a tailored, done-for-you marketing strategy with Blaze CMO?
With Blaze CMO, it’s not just about growth; it’s about setting new benchmarks in the Software industry. Join us, and let’s achieve the extraordinary together.