The 5 Checks Every Marketing Leader Must Tick to Keep Their Marketing Aligned in 2024
In a world where marketing strategies evolve at lightning speed, how can a marketing leader stay current and ensure their efforts...
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Benoit Desjardins
- Feb 27
- 4 min
A Time-Traveler's Guide to SaaS Success: Notes to My Younger Self
Dear Rookie Me: here's a no-BS guide to nailing B2B SaaS Marketing Yes, you'll make mistakes, but ultimately you'll make it - you even...
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Benoit Desjardins
- Nov 23, 2023
- 4 min
The Impact of a Fractional CMO's Marketing Audit for Private Equity and Venture Capital Firms
This article dives deep into how a pre-M&A marketing audit by a fractional CMO can be a game changer for Private Equity and VC firms.
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Benoit Desjardins
- Nov 14, 2023
- 7 min
What Is a Fractional CMO, and Am I a Good Fit to Work With One?
Discover if you're a good fit to work with a Fractional CMO, weigh the pros and cons for your business.
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