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Fractional CMOs for Manufacturing Businesses

Get a Lead Generation System custom built for your manufacturing business, at the price of an Intern.

"It’s rare to find a team that combines such deep strategic acumen with the ability to execute at lightning speed. Blaze CMO is that rare find."

- Alex Rivera, TechFlow Solutions

Imagine

your manufacturing company attracting your ideal potential customers, day in day out...

Imagine

having time to focus on your core activities, dedicating just one hour per week to your marketing...

Imagine

owning this perfectly oiled machine that 2X your growth, without breaking the bank...

Imagine

not having to worry about what’s being done, because you have full visibility on the activities...

Imagine

this happening next week...

This is
Blaze CMO

Sounds too good to be true? It’s pretty awesome indeed.
 

We started Blaze CMO to help busy entrepreneurs get the marketing they dream of, without breaking the bank.

What’s the catch? Well, unlike your traditional marketing agency, we can’t accept just every company. Our mission is to deliver excellent results, so every Fractional CMO in our Manufacturing Division works with a maximum of 5 accounts.

This way, they can really focus on your reaching your objectives and act as if they were part of your internal team.

This is how we guarantee every single one of our clients get the attention they deserve.

Spots
Available for the Manufacturing Division

Like an Extension of Your Team

You get immediate access to a hands-on senior marketing leader at a fraction of the cost of a full-time CMO.

 

They will act as your business partner or co-founder. Keeping your vision in mind, they craft the most effective strategy for your business, not for their wallet.

Not Your
Typical Agency

We aren’t the typical one-trick-pony type of agency.
 

While other agencies might see every challenge as a nail because they only have a hammer, our fractional CMOs bring a complete toolkit, allowing for more nuanced and effective strategies.

Our Fractional CMOs are backed by a complete team of specialists in all areas of marketing, such as graphic design, analytics, copywriting, web development, ready to fill any skill gap your business may be facing, on a per project basis.

A Focus on
ROI

Our focus is to bring fast ROI. No countless hours spent on training - as opposed to hiring a junior marketer - or building a 100-page report that will likely end up on the shelves.

 

An initial assessment of your current situation is enough to get the ball rolling and bring you a first win. As time goes we’ll keep learning and discovering new opportunities. But first, let’s get the low hanging fruit.

An
Organized Structure

Let your Fractional CMO structure your marketing for you - this is what we do for a living. It doesn’t matter if you already work with third parties for your social media, graphic design or web development, we’ll leverage them while crafting your marketing strategy. What you’ll get is full transparency on the activities, a clear roadmap and detailed visibility on costs and outcomes.

 

You’ll have someone on your team you can trust, a Marketing Quarterback who calls the shots without you needing to micro manage. Just one hour of your time per week is plenty to get the ball rolling.

What will the Fractional CMO do for my Business?

The ultimate goal is to create a system that you will own, that will attract a constant stream of qualified leads for your business.

 

To achieve this, there’s a number of activities that may be required, depending on the maturity of your current Marketing.

The Blaze CMO 5A Method

1. Acknowledge

Establishing a mutual understanding and sharing key information.

2. Analyze

Examining your tech setup, analytics, past efforts, customer profiles, and messaging to optimize conversions.

3. Activate

Launching campaigns on suitable channels, refining strategies as needed to achieve results.

4. Amplify

Scaling successful formulas to boost business growth.

5. Augment

Continuously generating leads and exploring additional growth strategies.

The 5A method is a general guideline, our Fractional CMOs typically drive a secondary and a tertiary objectives during each stage. For example, improve the website’s loading speed, implement a content marketing strategy, social media posts, etc.

Areas of Expertise

Our Fractional CMO are hands-on, and backed by a team of specialists to fill any marketing-related skill gap your company may have.

Marketing Strategy

Video
Marketing

Brand Development and Positioning

Communication
and Messaging

Digital
Marketing

Go-to-Market
Strategy

Paid
Advertising

Sales
Enablement

Industries We Serve

Industrial B2B
SaaS
PE Firms
Ecomm

Star Light partnered with Blaze CMO for their new machinery launch, where we increased revenue for Star Light by 296% for Q1 2024 compared to Q4 2023.

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296%

140%

Blended ROAS

475%

Orders

Paid Social Revenue

What Clients Are Saying About Blaze CMO

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"Working with our Fractional CMO has been an absolute game-changer for us at AluTech. Not only is their team incredibly easy to work with, but their structured approach to marketing has completely revitalized our brand presence. It's been refreshing to have such a collaborative and hands-off partnership where we can trust all the details are handled expertly, allowing us to focus on what we do best—manufacturing."

 

- Rick Hunt, Co-Founder & CEO, AluTech Manufacturing

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"The value we've seen since bringing on a Fractional CMO has been nothing short of incredible. In a few short months, we've seen a significant uplift in our sales pipeline, thanks to the targeted and strategic marketing efforts they've implemented. Their ability to deliver fast results without needing constant direction from us has boosted our growth and set a new standard in efficiency."

 

- Don Mayer, Founder, QuickLift Solutions

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"Hiring a Fractional CMO has freed up an immense amount of time for us at SP. Before, we were bogged down with marketing tasks that we had little expertise in. Now, we've got a full-scale, hands-off marketing operation running smoothly in the background, filling our pipeline while we focus on production. The peace of mind and extra time have been invaluable."

- Mike Brennan, CEO, Steel Pioneer Industries

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"Ben has done wonders for us. He managed to fill our sales pipeline while offering incredible value through strategic planning and execution. The expertise and attention to detail have far exceeded our expectations, driving growth and profitability."

- Maria Gomez, CEO, Liberty Industrial Solutions

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"Bringing on a Fractional CMO has transformed how we approach marketing at BlueRidge Tooling. The structured marketing strategies they implemented are both sophisticated and hands-off for us, allowing our team to remain focused on our core operations. It's been a seamless integration that's yielded substantial benefits."

 

- Ricardo Oliveira, COO, BlueRidge Tooling Co.

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"Hiring a Fractional CMO has been a pivotal decision for SilverLine. It freed up a ton of our time and delivered fast results. Our marketing efforts are more effective and less time-consuming, allowing us to excel in our manufacturing capabilities."

 

- Pete MacFaden, President, Silverline Precision

Questions?

I Didn’t Read, It Was Too Long

  • Senior Marketing Expertise at the price of an Intern
     

  • Like an Extension of Your Team
     

  • Requires just 1 hour per week of your time
     

  • Hands-on resource to execute the strategy (turnkey), not only theories

  • Focus on fast ROI
     

  • Proven 5A methodology
     

  • Full transparency
     

  • No strings attached

     

You can schedule a call with a Blaze CMO using the button below

FAQ

  • ELI5 (explain like I’m 5) what you’re offering.
    Here’s the elevator pitch. It's all about getting senior-level marketing firepower in a flexible, cost-effective way. What we're offering at Blaze CMO is essentially like having a top-tier marketing expert join your team, but without the hefty price tag of a full-time executive.  Think of it as renting a seasoned marketer's brain and execution skills for just the time you need—like having a part-time marketing maestro who can strategize and execute, bringing a wealth of experience to turbocharge your marketing efforts. 
  • I think it's too expensive.
    It's important to weigh the value you're getting against the cost. Consider this: hiring a junior marketer could run you upwards of $50,000 a year, plus the time and resources spent on training them.  With Blaze CMO, you're not just saving on those expenses; you're getting an experienced professional who hits the ground running from day one. It's an investment in accelerating your growth with expert strategy and execution, which can pay off significantly in increased sales and market presence.  Essentially, you're getting top-level expertise at a fraction of the cost, making it a smart, cost-effective choice for your business. Oh, and don’t forget to ask us about the Quick Cash Campaign if you’re interested in a fast ROI.
  • I don’t see the difference between you & the agency I currently work with.
    With us, you're not just another client on a roster; you get a dedicated Fractional CMO who acts as part of your team, deeply understanding your business and tailoring strategies specifically for you. The key difference between Blaze CMO and a typical agency lies in the personalized, integrated approach we take.  Unlike agencies that can be more hands-off and generic with a cookie cutter approach, your Blaze CMO is hands-on, focusing on both strategy and execution, ensuring that every action aligns with your business goals. Plus, we emphasize transparency, control, and flexibility, allowing you to pivot as needed without the typical constraints and overhead of agency contracts. It's like having an in-house marketing leader at a fraction of the cost and commitment.
  • Now is not the right time.
    Timing is crucial, and it's understandable to want to ensure it's just right. However, in the fast-paced world of business, waiting for the "perfect" time can often mean missed opportunities.  With Blaze CMO's flexible and tailored approach, we make it easier to start without a massive commitment, allowing you to scale and adapt as your business needs evolve. Our goal is to make significant, measurable impacts quickly, giving you the chance to see progress and value from the get-go.  So, while it may feel like now isn't the right time, it could be the ideal moment to inject new energy and expertise into your marketing efforts, setting you up for better times ahead with stronger, more effective strategies.
  • I don’t think I need this.
    It's like having a secret weapon that ensures your marketing isn't just good but exceptional. It's valid to question the need for a new service, especially when you've got a system that seems to work. However, even successful businesses can benefit from a fresh perspective and expert insights, particularly in marketing.  A Fractional CMO from Blaze CMO isn't just about doing what you're already doing but better; it's about uncovering new opportunities, optimizing strategies, and achieving efficiencies you might not have realized were possible. Even if you feel confident in your current setup, a no-obligation discussion could reveal possibilities you hadn't considered, with no risk to you.
  • I tried another agency before and didn’t get results.
    We understand the hesitation that comes from past disappointments. But where others saw a nail and brought a hammer, Blaze CMO brings the entire toolbox. Our 360-degree approach means we’re equipped to pivot, adapt, and find the right tools for your unique marketing needs. With our team, your past experiences become stepping stones to future successes.
  • My product serves a too specific niche.
    Your product's uniqueness is its strength, not a limitation. Blaze CMO thrives in carving out market spaces for specialized SaaS solutions. From airport management software to robotics for prosthetics, we've mastered the art of marketing even the most niche products. Your specialized solution deserves a tailored marketing strategy that understands and leverages its uniqueness.
  • I’m too busy to start a new business relationship.
    This is precisely why you need us.  When you hire a Fractional CMO from Blaze, your time commitment is limited to one weekly meeting, of typically 60 minutes. We act as part of your team, taking ownership of the mission aligned with your business goals and focusing on delivering results, fast. During the weekly meeting, we’ll review the past week’s activities and discuss upcoming actions for the next week. No phone calls or emails in between. As senior marketers with an entrepreneurial mindset, we’re in a position to call the shots to steer your marketing efforts to stay aligned with your vision.
  • What if you don’t deliver?
    We will deliver. But if for any reason you’re unhappy with the results - and we’re unable to make things right - you can walk away without any penalty. You’ll still own everything we’ve put in place for you. At Blaze CMO, we’re all about transparency. You’ll have access to real-time reports and can monitor everything we do for you. With our Love it or leave it policy, you’re not trapped in a long-term contract. We’ll do everything in our (super)powers to bring you success - and that’s the only way for us to keep you as a client.
  • Can I try your services for a month?
    Yes you can. No strings attached. We’ll deploy our best efforts to bring you a ROI within the first month. And that’s no small feat.  With that in mind, finding the right strategy that works for you may take up to three months. There’s a science to it, but it’s also an art. Trial and errors, fine tuning based on previous actions. For this reason, yes you can decide to sign up for just a month and see how it goes - and we may be able to hit a homerun in the first weeks - or we may cover the bases in the first month and hit it out of the park on month 2. Or 3. One way or the other, if you choose to end our collaboration, you’ll have a structured marketing and clarity in the actions we posed - and will be well on your way for a homerun.
  • Can you give an example of what you’ll do for my business.
    We’ll attract your ideal customers. That’s the goal.  How to achieve that is the question. That’s where marketing experience comes to play. Unlike other marketing agencies, we (usually) won’t start outreach right away. We’ll first take a minute to understand your offering, look at your messaging, online presence, technology stack and past successes. We’ll fix any kink that could generate friction, and implement analytics mechanisms that are missing. We measure everything we do. We’ll then craft a funnel that resonates with your golden prospect list, including a landing page that efficiently delivers your message.  We’ll create ads for the platforms most likely used by your ICP. This will generate awareness to warm them up to your brand. Then we’ll kindly invite them (think of the “This is Sparta kick” kind of invite) to your sales funnel, engaging them with a highly personalized, cross platform outreach campaign. At this point, they’ll notice your brand everywhere.  You’ll appear as an industry leader to them - and only to them - because of our sniper approach. Your advertising dollar will be spent on them, not on their neighbor. The leads you’ll get will be highly targeted. When they knock on your door, they’ll already be sold on your product or solution. Highly qualified MQLs. This sums up how we typically get the ball rolling. Once you’re getting a steady flow of qualified leads, we look into fine tuning and amplifying, then explore new ways of growing your business.
  • What’s discussed during the first call?
    Our first call is a discovery call, not a sales pitch. We’ll ask questions to understand your business and current challenges, your goals, your current structure, your ideal customer profile (ICP). You’ll most likely want to understand how it’s like to work with a Fractional CMO, and we’ll be happy to answer any questions you may have. At the end of this call we’ll have a clear idea if we’re a good fit for your business.
  • Do I need to sign up for several months?
    Absolutely not. We won’t lock you in a contract. Our policy is “Love it or Leave it”, and this is how we always make sure you’re getting incredible value for your investment. If for any reason you’re unhappy with our work, we can shake hands and part ways, no hard feelings.
  • When do I receive the first invoice?
    We start working with you as soon as we receive your payment, which is due upon signature.  We accept all major credit cards via Stripe and wire transfers.
  • How is pricing structured for your Fractional CMO services?
    Our fee schedule is on a per month basis. Your Fractional CMO will dedicate the equivalent of one day per week on your Marketing. They will manage their time throughout the week, depending on priorities and the tasks at hand. Your only commitment is the weekly 1-hour meeting with them to review past activities and agree on the upcoming ones. The monthly fee does not include your ad spend and any subscriptions you might need. We do not take a percentage of your ad spend, and we’re not affiliated with any third party. This is how we can stay unbiased and always recommend what’s best for your business.

Warning! We might not be a good fit.

Working with a Fractional CMO is not always the right solution for every business.

The main deciding factor is Internal Marketing Leadership. If you currently have a Marketing Director on staff, we’re probably not the right fit.

The other, more obvious factor is your budget. Our Fractional CMO services bring a fast ROI and won’t break the bank, but they’re not free. They’re Senior Marketers bringing at least 15 years experience, and will work part time with you.

As a rule of thumb, if you're currently not allocating 5-10k on your overall marketing per month (ads, tradeshows, swag, etc.), we're probably not a good fit.

 

Schedule a call with us to find out if we can work together.

Ready to Diversify Your Revenue?

The FREE Discovery call paints a clear picture of how BlazeCMO can help diversify your revenue.

 

At the end of the meeting, you'll know how we can help your business unlock new markets, diversify your revenue, and if we're a good fit for your business. 

 

There's no better way to find out if BlazeCMO is right for your business - and there's no obligation.

Or send a message if Zoom meetings aren't your thing.

Thank you, we'll contact you within 24 working hours.

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