Blaze CMO Launches Export Experts Program to Help Canadian SMEs Diversify Revenue Amid U.S. Tariffs

Benoit Desjardins
Mar 12
4 min read

Montreal (Quebec), March 12, 2025 – In the wake of newly imposed U.S. tariffs, many Canadian small and medium-sized enterprises (SMEs) are facing the prospect of reduced access to their primary export market. To offer a practical solution to this challenge, Blaze CMO, known for its expertise in marketing and Fractional CMO services, has launched its new Export Experts program. This comprehensive program is designed to help Canadian SMEs rapidly expand into alternative markets beyond the United States, including Europe, the Middle East, and Asia.

A Timely Solution for the Canadian Economy

The recent tariff increases imposed by the United States have prompted concerns among numerous Canadian SMEs that rely heavily on exports south of the border. With a significant share of their revenues at risk, business owners are seeking efficient ways to safeguard profit margins and sustain growth.

In response, Blaze CMO presents Export Experts, an initiative drawing on the company’s proven track record in marketing leadership. The goal is to provide a streamlined, effective system that enables Canadian SMEs to pivot quickly into other regions of the world, minimizing cultural, linguistic, and regulatory hurdles.

A Comprehensive and Flexible Offering

Blaze CMO’s Export Experts program is anchored by an on-the-ground marketing specialist in the chosen target market, coupled with support from Blaze CMO’s full team in Canada. This combination ensures that campaigns are both culturally relevant and logistically sound, covering every phase of an international go-to-market strategy.

Key elements include:

Initial Market Assessment: Identifying opportunities and challenges specific to the target country.
Tailored Marketing Strategy: A local expert refines positioning and messaging to align with the destination market’s cultural nuances.
Advertising Campaigns: A media budget is included, enabling swift deployment on platforms like Google and social channels.
Direct Outreach: Email and LinkedIn campaigns allow businesses to reach thousands of decision-makers with content adapted to local market conditions.
Ongoing Optimization: Weekly “Focus Export” meetings review performance, budgets, and next steps to maintain momentum.
Monthly Reporting: KPIs and outcomes are measured and shared to ensure transparency and track real-world impact.

This all-inclusive program is priced at CAD 9,700 per month with a minimum six-month commitment. Beyond the core services, Blaze CMO offers assistance with identifying and applying for grants—such as CANEXPORT or other relevant funding programs—to help businesses offset marketing and export-related costs.

High-Potential Global Markets

While the United States has traditionally been Canada’s leading trade partner, emerging regions offer substantial growth prospects. Europe, for instance, benefits from the Comprehensive Economic and Trade Agreement (CETA) with Canada, which lifts tariffs on 98% of Canadian products. Meanwhile, the Middle East and Asia are increasingly seeking advanced solutions and expertise, providing fertile ground for Canadian companies with innovative offerings.

Blaze CMO’s “Export Experts” approach reduces the common pitfalls of tackling new markets—such as cultural misalignment or regulatory red tape—by integrating local expertise at every stage. This local perspective helps Canadian SMEs craft targeted campaigns and messaging that resonate, improving the chances of early traction and sustained market success.

Tangible Advantages for SMEs

A core advantage of “Export Experts” lies in its adaptability and speed. Rather than hiring a full-time team member to manage foreign expansion, businesses can tap into Blaze CMO’s fractional model, leveraging a specialist who coordinates everything from market research to on-the-ground execution. This arrangement allows Canadian business owners to focus on their core operations, rather than juggling multiple service providers or dedicating significant internal resources to global expansion.

“Canadian SMEs simply can’t afford to be reliant on one market, especially when unexpected shifts in trade policy can disrupt established revenue streams overnight,” says Jean Thibaudeau, Founder of Blaze CMO. “With Export Experts, our aim is to deliver a seamless experience, where each client benefits from specialized guidance, ongoing market intelligence, and a single point of coordination. We’re also happy to support them in securing grants that can significantly reduce upfront investment.”

Looking Ahead

As Canada’s manufacturing, tech, and services sectors continue to broaden their global reach, Blaze CMO’s Export Experts program responds to an ongoing trend toward diversification. Agreements like CETA, along with growing e-commerce infrastructure worldwide, open new doors for Canadian firms of all sizes to establish an international footprint.

“These recent U.S. tariffs serve as a reminder that even our most trusted markets can pose sudden risks,” adds Thibaudeau. “Expanding into additional regions helps Canadian companies spread that risk, gain resilience, and tap into new customer bases. Export Experts ensures they can do so with expert local support and a proven, cost-effective formula.”

About Blaze CMO

Based in the Greater Montreal area, Blaze CMO specializes in delivering high-impact marketing solutions, originally focused on Fractional CMO services. By uniting specialists in areas such as copywriting, design, web development, advertising, SEO, analytics, and e-commerce, Blaze CMO delivers holistic growth strategies at both domestic and international levels. The company’s human-centric, flexible, and results-driven approach has attracted Canadian business owners seeking concrete, effective marketing outcomes.